How Mayweather Boxing + Fitness Profited & Grew Amid the Pandemic
This boutique fitness brand not only survived having to close temporarily, but it also found ways to thrive and continue to serve its members. In fact, the brand sold more memberships during their temporary closure than before the COVID-19-induced shutdowns. Franchise owners actively reached out to prospects to emphasize the importance of health and fitness, especially during a pandemic. At that same time, Mayweather Boxing + Fitness introduced live streaming and digital programming, which kept all members fit and engaged in the short-term. This provided members who still craved the in-studio experience the ability to keep up with their engaged workouts and continue to be part of the community.
As a result of COVID-19, Mayweather Boxing + Fitness adjusted its services by limiting class sizes by 50 percent (varied by location), reducing access to shared equipment, maintaining six-feet between members, and introducing contactless check-ins. The brand also changed their floor plans to remove lobby walls, creating a more spacious studio layout that features more open space.
Mayweather Boxing + Fitness Site Requirements
- 2,500 – 3,500 square foot fitness studios
- Clean studio layouts and an easy-to- implement programming system
- Designed to drive optimal member experience and maximize revenue opportunities
- Bag rack, boxing ring, functional fitness
MAYWEATHER BOXING + FITNESS IS STILL GROWING AND LOOKING FOR SITES!
SANTA MONICA • BRENTWOOD • BEVERLY HILLS • CENTURY CITY • MARINA DEL REY STUDIO CITY
SHERMAN OAKS • WOODLAND HILLS • THOUSAND OAKS