Simon Assaf

Vice President & Director

Net Lease Retail

Phoenix, AZ

Simon Assaf specializes in the disposition and acquisition of single-tenant net lease properties across the United States, as well as business and real estate transactions within the car wash and gas station space. His in-depth knowledge and target markets allow him to create immense value and enhance his client’s portfolios through M&A, sale leasebacks, 1031 exchanges, etc. As a sale leaseback expert, Simon helps owners liquidate capital and reinvest it into their portfolios for optimal profit and business development. Sellers reap the monetary benefits a sale leaseback offers, while buyers are often given more customizable lease terms and increased NOI. Additionally, through M&A, Simon strategically positions companies to achieve growth, enhance competitiveness, and create value for stakeholders.

Aside from Simon’s expertise in providing excellent value add to his clients, he has an extensive client relations background. Simon has earned the respect of some of the industry’s largest developers, tenants, syndicators, and publicly traded REITs with whom he has worked. Recognized as an expert in his field, Simon aided and led the expansion of Matthews™ into the Phoenix market.

B.S., Economics, Business
Arizona State University


  • 2024 – Community Impact Deal of the Year Nominee- LABJ
  • 2023 – Crexi Power Broker Award
  • 2023 – Next Generation Award – ConnectCRE
  • 2023 – CoStar PowerBroker Q2 2023
  • 2023, 2022 – Matthews™ Circle of Excellence
  • 2022 – Matthews™ Social Impact Leader
  • 2021 – Volunteer of the Year – Matthews™
  • 2021, 2020 – Chairman’s Award – Matthews™
  • 2018 – Pace Setter Award – Matthews™


  • Arizona Bureau of Real Estate
  • License No. BR663663000 (AZ)
  • International Council of Shopping Centers Member (ICSC) — 2018-current

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