Atlanta’s multifamily sector is booming, with rents, vacancies, and sales volume reaching new records. National, institutional, and out-of-state buyers are drawn to Atlanta’s strong demographic and job growth, comparatively low pricing, and impressive multifamily fundamentals. The greater Atlanta region produces more than 400,000 college graduates annually and ranks in the top 10 metros nationwide. Additionally, Atlanta attracts well-educated workers for employment opportunities with dozens of business incubators, postsecondary research centers, and a collaborative business environment supporting high-tech jobs. The metro’s extensive blue-collar industries provide a deep pool of renters-by-necessity. There are several jobs in the process of being added to the market from firms like Amazon, Home Depot, Freshly, and HelloFresh, giving a boost to the workforce in the near term. Following Atlanta’s strong performance, developers have regained confidence in the market and have broken ground on a record-high number of units.