Marketing Technologist (PHX)

We are seeking a Marketing Technologist to enhance and automate marketing processes, optimize email marketing performance, and drive data-driven decision-making. This role bridges the gap between marketing and technology, focusing on automation, content generation, audience segmentation, and analytics. The ideal candidate is a tech-savvy marketer with experience in marketing automation platforms, email marketing, and performance tracking.

Responsibilities: 

• Oversee the selection, implementation, and management of marketing technology platforms to streamline marketing workflows, including content creation, campaign execution, and lead nurturing.
• Integrate AI and automation solutions for content generation and personalization.
• Assist in automating content creation for various marketing channels, including email, web, and social media.
• Collaborate with the marketing department to ensure seamless integration and optimal use of technology solutions.
• Manage and optimize email marketing campaigns, including audience segmentation, personalization, and automation.
• Develop and execute A/B tests to improve email engagement and conversion rates.
• Analyze and report on the effectiveness of marketing technology initiatives, using data to drive continuous improvement.
• Stay current with industry trends and emerging technologies to ensure the company remains at the forefront of marketing innovation.
• Collaborate with stakeholders across multiple teams to execute complex cross-functional initiatives that move the business forward.

Qualifications:

• Bachelor’s degree in Marketing, Information Technology, or a related field (Master’s degree preferred).
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot, or similar).
• Experience with AI-driven content generation tools and email personalization strategies.
• Strong problem-solving skills and a passion for data-driven marketing.