The Sale of Storage US

Challenge

Wells Fargo, serving as the executor of a trust, sought to sell a long-held self-storage facility in the competitive Gardena, CA market. The 28,786-square-foot property, originally constructed in 1958, had been in the trust for decades and maintained a strong community presence. Despite its prime location, a prior attempt to sell the asset through a non-specialized broker was unsuccessful, underscoring the complexities of self-storage transactions and the need for sector-specific expertise.

Strategy

To overcome previous challenges, Wells Fargo engaged Matthews Real Estate Investment Services™. The agents developed and executed a strategic, targeted marketing campaign that leveraged Matthews’ national buyer pool. The approach was designed to maximize exposure and attract competitive interest from qualified buyers.

The campaign was highly effective, generating 13 offers from motivated parties. By fostering a competitive bidding environment and positioning the asset appropriately within the market, the agents were able to build momentum and drive value.

Results

The agents successfully brokered the sale to the first buyer, closing the transaction at 97% of the original list price. The process was smooth and efficient, delivering a result that satisfied both the buyer and the seller. The successful execution not only highlighted the property’s strong appeal but also emphasized the importance of working with specialized agents in complex asset classes like self-storage.