The Atlanta multifamily market continues to bolster and gain national traction. Job growth coupled with population growth, which are the key multifamily indicators, continue to cultivate this rise in demand. Atlanta’s business-friendly environment and relatively low cost of living in such a major market in the United States is attracting significant corporate relocations and expansions, such as Microsoft, Norfolk Southern, Papa Johns, and more. This ultimately has a direct impact on the multifamily market due to the influx of investment activity. Buyers can become more confident in their underwriting assumptions from this abundant growth trend, which creates an extraordinarily favorable environment for both multifamily buyers and sellers.