Optimize Your Hotel
Nowadays, a hotel must have the most effective operating capabilities to succeed in the competitive hospitality sector. Every hotel owner must prioritize improving their hotel property to increase overall guest satisfaction and profit. Below is a guide to help hotel owners optimize their hospitality property.
1. Guest Satisfaction and Personalized Customer Service
The ultimate objective of a hotel property is to enhance a customer’s experience. Guest satisfaction can make or break the success of a hotel. If the customers do not enjoy their experience, they will let the world know through online review platforms. These reviews can dramatically affect a hotel’s online presence and brand reputation.
Hotel owners attempting to create an exceptional service culture must develop standards that prioritize outstanding service. One way to accomplish this is through consistency. The staff should be professionally trained to handle each customer touch point in a similar, well-mannered way. However, not every visitor requires the same type of care or service to be consistent. Consistency is accomplished through personalization and making guests feel like they are the only ones who matter.
How to Personalize a Hotel Guest’s Experience
- Create detailed guest profiles to help identify repeat guests.
- Send personalized automated thank you emails once the guest checks out.
- Train the staff to anticipate guest needs and specific preferences.
2. Staffing the Hotel
Staff is a company’s most significant asset, especially for hotels. So, ensure hiring is done carefully and strategically. Make sure those hired align with the hotel’s mission and are willing to learn, grow, and adapt in the business.
Staff members are more likely to make mistakes if they are dissatisfied or poorly trained. Investing in training programs is essential to ensure that all members are adequately prepared for the job. Training programs can avoid lagging operations and poor visitor experience. Also, changing to the mindset that training is not just a one day event can dramatically enhance how well employees accomplish their job. There is always something new to learn, and the more the staff knows, the better the hotel operates.
3. Utilizing Third-Party Management
Third-party management allows owners to still be involved in their assets while granting an external source to operate the hotel, such as management, HR, and advertising.
Working with a third-party manager has several benefits, one of which is their capacity to optimize efficiency and streamline procedures to boost profitability. Operations can be tracked by integrating a systemized management system, and adjustments can be made to meet KPIs.
Benefits of Third-Party Management
- Offers diversified brand knowledge and operational expertise.
- They can evaluate the organization’s structure and change it to ensure well rounded efficiency.
- Management supports the development, design, and implementation of marketing strategies in all facets.
- Gives customers access to a skilled sales team to assist in growing their customer base and building a successful foundational business for long-term success.
- Are committed to performance measurement and benchmarking.
4. Stay Up to Date on Technology Trends
With elevated competition in the hospitality sector and changing visitor expectations, hotels must keep up with new technology to prosper. According to Software Advice, hotels are quickly adopting hotel management software such as property management systems (PMS) to streamline the check-in and check-out process, generate financial reports, manage staff, and automate daily tasks. All of these systems save employees valuable time, time they can put towards optimizing the guest experience.
5. Renovating the Hotel
Renovating a hotel entails more than a fresh coat of paint or buying new furniture. It is a significant opportunity to update, innovate, enhance occupancy, and generate revenue for the property. The hotel makeover does not have to be an expensive or time consuming project. A few thoughtful improvements can boost revenue and RevPAR while lowering costs by making operations more inventive and efficient.
Hotel Renovation Ideas
- Refresh the hotel’s exterior (new signage, landscaping, update exterior paint).
- Modernize lobby décor.
- Improve technology (self-check-in kiosk, add integrated hotel software, improve tech in each room.
Takeaways
Owners can create a personalized plan to raise hotel revenue using various resources and outlets. These suggestions are only the tip of the iceberg for optimizing hospitality properties.
