Jimi Li

Jimi Li serves as Chief Product & Technology Officer at Matthews™, leading the firm’s enterprise-wide technology strategy and overseeing its centralized product, engineering, data, analytics, artificial intelligence, and IT functions. In his role, Jimi is responsible for advancing Matthews’ proprietary technology ecosystem, strengthening the firm’s data infrastructure, and accelerating the integration of AI across products, workflows, and internal systems. He also leads the alignment of technology and business strategy, ensuring Matthews’ platforms and digital capabilities continue to evolve with the needs of its brokers, clients, and growing organization. His focus is on building scalable, connected technology that improves access to information, increases operational efficiency, and supports more informed decision-making across the firm.

Jimi brings more than 20 years of experience leading technology, product innovation, and digital transformation across finance, retail, media, and professional services. Throughout his career, he has held leadership roles with organizations including GE Capital, L’Oréal, Coach, News Corp, and ALM. Most recently, he led ALM’s AI transformation, helping scale its technology platform to support more than 10 million users globally while contributing to significant business growth.

At Matthews™, Jimi leads the continued development of proprietary platforms including Artemis, the firm’s AI-driven CRM, and Apollo, its AI-powered brokerage platform. His focus is on creating a more connected, AI-native technology environment that brings together data, intelligence, automation, and transaction execution across the commercial real estate lifecycle.

Through these initiatives, Jimi is helping build technology that enables Matthews™ brokers to operate more efficiently, identify opportunities faster, and deliver more informed advice and execution for clients. By equipping brokers with stronger data, intelligence, and technology, his work ultimately helps clients make better-informed decisions, uncover opportunities, and navigate transactions with greater speed and confidence. His leadership supports Matthews’ broader strategy of combining industry expertise, proprietary data, and technology to continually improve the client and brokerage experience.