Pierce Mayson

Senior Vice President | Shopping Centers | Atlanta, GA

About Pierce

Pierce Mayson is a real estate professional at Matthews™ specializing in the acquisition and disposition of institutional shopping centers. Pierce’s multi-faceted real estate background gives him a unique blend of experience and a diverse bank of knowledge from which to draw, helping maximize value for his clients. Pierce’s commitment to his clients’ success shows in his attention to detail and sense of urgency in following a focused, strategic timeline during the sales process. His ultimate goal is the satisfaction of the client, which he achieves by generating viable solutions for a tactical execution, which streamlines the transaction process and increases value for his clients. Over the course of his partnership with Kyle Stonis, Pierce has completed over $3 billion in transactions.

Prior to Matthews™, worked as a retail investment sales broker for SRS Real Estate Partners and co-led Southeast Investment Properties as managing principal, based out of SRS’ Atlanta office. Pierce also worked with Newmark Knight Frank’s Southeast Capital Group. As director, he served as an integral part of the successful completion of myriad anchored shopping center transactions across seven different states. Pierce also spent five years at Lavista Associates, Inc. completing transactions involving retail, office and industrial product in Atlanta. While at Lavista, he also served on teams representing the purchaser in over $50 million worth of land transactions, including the site for the corporate headquarters of Children’s Healthcare of Atlanta.

B.S., Politics

Washington and Lee University

Professional Accomplishments

2025 – Chairmans Club – Matthews™
2025– Influencers in Retail – GlobeSt.
2025 — Top Retail Deal – Tampa Bay Business Journal
2024 – Sales Achievement Award – Matthews™

Affiliations & Memberships

Georgia Real Estate Commission
License No. 306418 (GA)
Member of the International Council of Shopping Centers
Member of the Young Council of Realtors
Alabama Real Estate Commission
License No. 000176675 (AL)

Contact Pierce

Pierce Mayson in the Media

17 Aug 2026

Matthews™ Capitalizes on Value-Add Strategy with Disposition of Trophy Grocery-Anchored Shopping Center

16 Jun 2026

Matthews™ Facilitates Sale of a Grocery-Anchored Shopping Center in Georgia

11 Jun 2026

Matthews™ Completes Off-Market Sale of Rivermont Square in Georgia

9 Jun 2026

Matthews™ Completes Sale of Shenandoah Plaza in Georgia

How Matthews™ Generated a Highly Competitive Sale Process for Sweet Apple Village

Matthews™ facilitated the sale of Sweet Apple Village, a 62,546-square-foot Class A shopping center in Roswell, Georgia, representing both sides of the transaction. Built in 2008 and 98.15% occupied at the time of sale, the property offered a compelling unanchored retail investment opportunity in a desirable Southeast market. After approximately 15 years of ownership, the asset was positioned for a new chapter as the seller sought to recycle capital following years of value creation. The Matthews™ agents sourced a buyer whose investment strategy aligned closely with the center and managed the transaction while maintaining confidentiality around the purchase price. Challenge Sweet Apple Village had not been offered for sale in approximately 15 years, dating back to the period surrounding the Global Financial Crisis. Bringing such a rarely available asset to market required the agents to establish compelling positioning while accurately communicating the value created during the seller’s long-term ownership. At the same time, strong investor interest meant the agents needed to effectively manage a highly competitive process involving sophisticated retail buyers. Maintaining momentum and creating meaningful competitive tension were critical to supporting the seller’s capital-recycling objectives. Strategy To maximize market exposure, the Matthews™ agents executed an orchestrated marketing process focused on many of the most active professional buyers of unanchored retail. Leveraging Matthews’™ relationships and market intelligence, the agents generated significant interest from qualified investors capable of recognizing the property’s quality, occupancy, and strategic location. Targeted outreach ultimately connected the opportunity with a buyer whose existing unanchored retail portfolio throughout the Southeast made Sweet Apple Village a natural fit. Throughout the competitive process, the agents coordinated buyer engagement and transaction execution to maintain urgency and preserve deal momentum. Result Strong market positioning and disciplined execution culminated in the successful sale of Sweet Apple Village following a highly competitive process. The Matthews™ agents helped the seller advance its capital-recycling strategy after 15 years of ownership while enabling the buyer to add a highly occupied Class A retail asset to its Southeast portfolio. Multiple sophisticated investors participated in the process, validating the property’s appeal among professional unanchored retail buyers. Through targeted marketing, strategic buyer sourcing, and coordinated execution, the agents delivered an outcome aligned with the objectives of both parties.

Jeff Enck

Senior Vice President

9/30/26

How Matthews™ Positioned Heritage Hills Shopping Center for a Strategic 1031 Exchange Acquisition

Matthews™ represented the seller in the disposition of Heritage Hills Shopping Center, a trophy grocery-anchored community center at 1330 East West Connector SW in Mableton, Georgia. The Matthews™ agents sourced a strong local family office pursuing a 1031 exchange, marking the second transaction with the buyer in three months. The sale followed the seller’s successful reimagining of the asset and surrounding properties in the growing northwest Atlanta market. Challenge Heritage Hills offered a differentiated investment profile through its grocery anchor and direct connectivity to the Elan Brookwood and Marlowe Brookwood apartment communities. The Matthews™ agents needed to communicate the value of this unique mixed-use environment while positioning the property to capitalize on the seller’s completed multi-faceted value-add strategy. The agents focused on translating the asset’s quality, accessibility, and surrounding residential demand into a compelling acquisition opportunity. Strategy Leveraging an established relationship with the repeat seller, the Matthews™ agents developed a targeted disposition strategy designed to identify qualified capital aligned with the property’s long-term profile. The agents sourced a local family office with a 1031 exchange requirement and familiarity with Matthews’™ transaction process. This direct buyer relationship created strategic alignment between the seller’s disposition objectives and the buyer’s acquisition timeline. Result Matthews™ successfully arranged the sale to the sourced family office, completing another transaction with the buyer within a three-month period. The Matthews™ agents helped the seller capitalize on the value created through its repositioning strategy while transitioning Heritage Hills to ownership positioned to support its continued performance. The transaction demonstrated the agents’ ability to connect repeat clients with motivated capital for differentiated grocery-anchored retail assets.

Kyle Stonis

Senior Vice President

9/21/26

How Matthews™ Maximized Value for a Fully-Occupied Strip Center in the Atlanta MSA

The disposition of Arrowhead II Shopping Center, a 7,800-square-foot strip center located in Jonesboro, Georgia, required a targeted marketing process to complete the downleg of the seller’s 1031 exchange. With a total transaction value of $1,500,000, the assignment demanded a focus on generating qualified buyer interest and maximizing value. Opportunity Built in 1981 and positioned perpendicular to Tara Blvd, the property carried a sub-optimal visibility profile within an adverse retail trade area. Although the center demonstrated steady occupancy with a locally owned tenant mix, it required active management and entailed significant landlord responsibilities under gross lease structures. In-place rents were elevated relative to comparable market rates, and the prevalence of short-term leases ranging from one to three years increased rollover risk and created uncertainty around long-term income stability. Strategy Strategically positioning the property to emphasize its value-add upside, Matthews™ highlighted the opportunity to convert existing gross leases to NNN structures and mark rents to market upon lease expiration. By framing the asset around future income potential rather that its current lease profile, the agents attracted substantial competitive interest. The marketing campaign ultimately produced over 15 offers from 1031 exchange buyers, all-cash buyers, and value-add investors across local and out-of-state markets. Simultaneously, Matthews™ leveraged the firm’s national platform to identify an off-market NNN replacement asset to complete the seller’s upleg. Result Matthews™ directly sourced a local investor seeking a high-cash-flowing, stabilized asset in a familiar submarket. Closing at $1,500,000 and achieving a $192-per-square-foot exit with no price discounts, we successfully completed a full end-to-end 1031 exchange, with both the downleg and upleg closing within four days. The transaction not only maximized exit value but transitioned the seller into a more stable, passive investment better aligned with their long-term goals.

How Matthews™ Executed a Smooth Retail Exchange in a High-Demand Market with Limited Inventory

Matthews™ agents facilitated the sale of The Inman Center, a 45,831 square-foot, 100% occupied retail property in Inman, South Carolina. The center offered a strong operating history, stable in-place income, and clear upside through below-market rents and future outparcel development potential. The seller, a Southeastern ownership and management group with a portfolio totaling approximately three million square feet, identified this asset as their final holding in South Carolina. Execution The agents leveraged long-standing relationships and consistent owner outreach to create a seamless transaction process. With very minimal obstacles throughout the deal, the strategy focused on aligning the property’s strengths with a qualified buyer whose objectives matched the opportunity. The buyer, following the sale of a large land tract of roughly 50 acres, sought to complete a 1031 exchange into an income-producing property within a familiar market. The agents highlighted the asset’s stability, local market growth in the Upstate region, rental upside, and long-term value creation potential. In addition, they connected the buyer with the appropriate local and national contacts to support due diligence and ensure execution certainty. Outcome The Matthews™ agents successfully guided both parties to a smooth closing that met each side’s strategic objectives. The seller was able to efficiently liquidate their final asset in South Carolina at a strong cap rate, streamlining their geographic footprint. The buyer successfully deferred capital gains through a 1031 exchange and reinvested into a fully occupied retail center offering immediate income, long-term appreciation, and future development potential. This transaction highlights the value Matthews’™ agents bring through market insight, trusted relationships, and disciplined execution.

Navigation Menu