SpringHill Suites- Woodway, TX

Prime Location: The hotel is located within 5 miles of Baylor University, a 20,000+ student Big 12 institution, as well as the Baylor Scott & White healthcare system, one of the largest healthcare networks in Texas.
Institutional Ownership: The property presents an opportunity for a hands-on operator or local hotelier to improve operating efficiency, reduce expenses, and increase profitability of a Marriott-branded asset generating a $94 RevPAR.
Major Area Development: Major projects such as the $1.4B downtown redevelopment and the new sports and entertainment district are expected to bring thousands of construction and permanent jobs to the area, supporting future demand growth.
Hands-On Buyer Opportunity: These initiatives will bring additional waves of workers, event attendees, and relocating professionals who need convenient, extended stay lodging near the primary demand generators. A strategic operator will capture this incremental demand through localized revenue management, targeted corporate contracts with healthcare systems and construction firms, and packages tied to university and Magnolia Market visitation, turning the redevelopment tailwind into measurable RevPAR and occupancy gains.
Consistent Performance: The property has consistently generated RevPAR above $94 over the past four years, reflecting stable performance and steady demand.
Value-Add Upside: By capturing operational efficiencies from third party management, normalizing margins to market standards, and actively leveraging the quantified demand from healthcare (thousands of local jobs and beds generating repeat medical travel stays), Baylor University events, Magnolia Market tourism (hundreds of thousands of annual visitors), and downtown redevelopment job growth, a new owner will be considerably north of $800,000 in NOI (only 30% of 2025 room revenue) while building a more resilient, locally optimized operation.

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Patrick Graham