The Revitalization of Retail: The digital transformation driving next generation store experiences
In the past ten years, we have witnesses some of the most dramatic changes in retail. From store closures to companies going out of business and some large retailers declaring bankruptcy– retail has endured a heavyweight fight with modern-day consumers and e-commerce giants like Amazon. There has also been an excess amount of media coverage on the so-called “retail Apocalypse,” with claims that “retail is dying” and “e-commerce is taking over.” However, e-commerce and the ever-changing consumer have only created a retail renaissance where retailers have recommitted to the customer experience, and digital transformation is thriving.
In this article, Matthews™ highlights a series of major retail and emerging technology trends that are helping retailers and brand remain relevant and on the road to positive transformation.