How Matthews™ Created Urgency and Drove Premium Pricing in a Saturated Market

Matthews™ represented a private client in the sale of a Freddy’s Frozen Custard & Steakburgers property located in Liberal, Kansas. The asset was marketed as a single-tenant QSR investment and ultimately sold to a 1031 exchange buyer who was represented separately.

 

Challenge

The primary challenge was timing and competition. The market was saturated with Freddy’s Frozen Custard and other QSR properties, many of which featured longer remaining lease terms than this site. Additionally, the seller was facing an impending loan maturity within 12 months and wanted to avoid refinancing or paying down the remaining balance, making a timely and decisive sale critical.

 

Strategy

The Matthews™ agents began by thoroughly reviewing all available options with the seller, including capital markets insights, to clarify objectives and confirm that a full cash-out sale was the preferred path. From there, the agents executed a proactive, targeted outreach strategy, providing consistent market updates and engaging qualified buyers nationwide.

 

To stand out in a crowded market, the agents positioned the property around its key differentiators, most notably the strength of the tenant guarantee as the largest Freddy’s operator in the country and the tenant’s proven operating performance at the Liberal location. This clear and focused narrative helped elevate the asset above competing listings.

 

Result

The strategic marketing approach generated significant buyer interest and multiple competitive offers. By creating urgency and clearly communicating the investment’s strengths, Matthews™ secured premium pricing for the seller. The successful sale allowed the client to fully exit the asset on favorable terms, avoid loan refinancing, and achieve their investment objectives with confidence.