Matthews™ facilitated the sale of a 7-Eleven property in Tampa, Florida, overcoming market timing challenges and premium pricing expectations. Through strategic positioning and targeted investor outreach, the transaction ultimately attracted a competitive pool of buyers and achieved a near full-price closing.

 

Challenge

The primary challenge involved achieving above-market pricing on an asset that had already been acquired aggressively by the seller. Early marketing efforts also faced timing difficulties, as the property launched mid-year rather than during the final quarter when 1031 exchange and bonus depreciation buyers are typically most active. In addition, the Matthews™ agents needed to justify the premium valuation in a market highly sensitive to cap rate fluctuations and pricing compression.

 

Strategy

The Matthews™ agents reframed the opportunity by focusing on the property’s long-term intrinsic value and tax advantages rather than solely on yield. The marketing strategy highlighted the return of bonus depreciation and the ability for buyers to utilize accelerated depreciation against other real estate income. The agents also emphasized the property’s below-market rent structure for a near-new 7-Eleven building, positioning the asset as a secure long-term investment with strong residual value. Leveraging their Tampa market expertise, the Matthews™ agents generated consistent interest throughout the year and built momentum leading into year-end demand.

 

Result

Ultimately, the agents successfully generated a competitive bidding environment as year-end tax deadlines approached, generating multiple offers from motivated investors. The property sold to an all-cash 1031 exchange buyer who recognized the value of the tax benefits and long-term real estate fundamentals. This transaction closed near the original asking price, delivering the premium execution the seller required while ensuring a smooth and certain closing process.