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Daniel Gonzalez

First Vice President & Associate Director | Single & Multi-Tenant Retail | Tampa, FL
Direct:+1 (305) 395-6972
Mobile:+1 (561) 767-5582
Email:daniel.gonzalez@matthews.com
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About Daniel

Daniel Gonzalez specializes in advisory consulting for the disposition and acquisition of single and multi-tenant properties across the country. Clients have recognized Daniel for his attention to detail and relentless work ethic. Marketing and property selection is business-critical in today’s evolving landscape, and Daniel leverages Matthews™ technology and provides the highest level of execution to his clients. Daniel has assisted owner-operators in structuring saleleasebacks, business transfers, and organized portfolio sales in order to maximize sale proceeds for his clients. His commitment to putting his client first and creating value results in long-lasting relationships throughout the industry and certainty of execution.


B.S., Biological Science
Florida State University


Professional Accomplishments
  • 2026 — Platform’s Choice Award – Matthews™
  • 2025 — Top Retail Deal – Tampa Bay Business Journal
  • 2025 – CRE Next Generation Award – ConnectCRE
  • 2024 – Chairman’s Award – Matthews™
  • 2022 — Social Impact Leader – Matthews™
  • 2022, 2023 —Sales Achievement Award – Matthews™
  • 2020 — Pacesetter Award – Matthews™

Affiliations & Memberships
  • Florida Real Estate Commission
  • License No. SL3463209 (FL)
  • International Council of Shopping Centers (ICSC)
  • National Association of Real Estate Investment Trusts (NAREIT)
  • Urban Land Institute (ULI)
Contact Daniel

Daniel Gonzalez in the Media

Retail’s Unexpected Strength: What 4.4% Growth Says About Today’s Consumer

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Tampa, FL Retail Market Report Q1 2026

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The Long-Term Drivers Behind Medical and Veterinary Real Estate

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Retail’s Recovery Is Being Led by Experience and Necessity

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Case Studies

Image of How Matthews'™ Strategic Positioning Led to the Rapid Disposition of a 3-Property Retail Portfolio in Arkansas Success Story

How Matthews'™ Strategic Positioning Led to the Rapid Disposition of a 3-Property Retail Portfolio in Arkansas

A three-property portfolio of Family Dollar assets located throughout Arkansas was brought to market under urgent circumstances, requiring a swift and strategic disposition. The Matthews™ agents were engaged to facilitate the sale, aligning pricing, buyer targeting, and execution speed to meet the developer’s immediate liquidity needs while navigating evolving market conditions.   Challenge The assignment involved a three-property portfolio of Family Dollar assets located throughout Arkansas. The developer faced a pressing need for immediate liquidity to pay off existing debt, requiring a swift and certain execution. However, the timing of the sale presented a significant hurdle. Just as the properties were brought to market, Dollar Tree announced the divestiture of the Family Dollar brand. This shift meant the lease guarantees were no longer backed by Dollar Tree’s investment-grade credit, but rather by Family Dollar’s private credit. This change in credit quality intimidated many traditional net-lease investors and fundamentally altered the exit expectations and valuation of the assets.   Strategy Recognizing that the credit downgrade would be the primary concern for the market, the agents developed a strategy focused on aggressive pricing and transparent market education. They advised the client to price the portfolio competitively, factoring in the shift from investment-grade to private credit to ensure the properties stood out in a crowded market. While the developer was initially hesitant about the adjusted valuation, real-time market data was used to demonstrate that this was the only viable path to achieving the client’s goal of a rapid closing. By leveraging a reputation as specialists in the dollar store sector, which led to the initial referral from an outside broker, the Matthews™ agents instilled confidence in the pricing strategy.   Result By utilizing the Matthews™ specialized marketing platform and deep database of private equity and 1031 exchange buyers, the agents identified one of the few active buyers specifically seeking higher-yield opportunities in the dollar store space. The strategy proved successful as the entire three-property portfolio was sold to a single buyer. This consolidated sale streamlined the closing process and met the developer’s urgent timeline for liquidity.   Despite the credit challenges, the Matthews™ agents facilitated a successful exit that satisfied the client’s debt obligations and demonstrated the effectiveness of market-driven pricing.

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Daniel Gonzalez

First Vice President & Associate Director

Image of How Matthews™ Used Strategic Value-Add Positioning to Deliver 98% of List Price for a Multi-Tenant Retail Center Success Story

How Matthews™ Used Strategic Value-Add Positioning to Deliver 98% of List Price for a Multi-Tenant Retail Center

Knightboxx Village, a 21,450-square-foot shopping center in Jacksonville, Florida, featuring an adjacent Walgreens, was brought to market for $6,650,000 following the execution of a completed value-add strategy by ownership. The Matthews™ agent was engaged to facilitate the disposition, positioning the asset to attract buyers who could recognize both its in-place performance and its future upside potential, while enabling the seller to redeploy capital into assets closer to home.   Challenge This asset presented a complex narrative for potential investors. The owners had already executed their initial value-add business plan and were looking to liquidate to reinvest in assets closer to home. However, the timing of the sale coincided with Walgreens transitioning to private credit, losing its investment-grade status. This shift created significant market trepidation regarding the long-term viability of the anchor tenant. Furthermore, the property featured a mix of legacy gross leases and below-market rents, requiring a buyer who could look past the immediate credit concerns to see the underlying real estate value.   Strategy To overcome investor hesitation, the Matthews™ agent reframed the Walgreens credit situation as a significant “hidden” value-add opportunity rather than a risk. By highlighting that Walgreens was paying just $14.00 per square foot, well below the market average of $22.00 to $30.00 per square foot, the agent positioned a potential vacancy as a lucrative redevelopment or re-tenanting play that would substantially increase the property’s basis. Simultaneously, the Matthews™ agent emphasized the immediate upside within the strip center. The strategy focused on the Net Operating Income (NOI) growth potential through converting remaining legacy gross leases to triple net (NNN) and marking expiring below-market rents to current market rates. By creating a competitive bidding environment that targeted high-intent capital, the Matthews™ agent identified a buyer who valued long-term intrinsic real estate over short-term credit fluctuations.   Result The marketing campaign successfully generated a highly competitive process, ultimately securing a 1031 exchange buyer group out of New York and California. This buyer recognized the long-term security of the location and the substantial upside in the rent roll. The Matthews™ agent facilitated a smooth transaction, closing the deal at 98% of the list price. The sale allowed the owners to successfully exit their position after maximizing their phase of the project, while the buyer secured a high-performing asset with multiple avenues for future revenue growth.

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Daniel Gonzalez

First Vice President & Associate Director

Image of How Matthews'™ Full-Lifecycle Execution Delivers 96% of List Price for 7 Brew Ground Lease Success Story

How Matthews'™ Full-Lifecycle Execution Delivers 96% of List Price for 7 Brew Ground Lease

The 7 Brew project in Gainesville, Florida, represented a complex, multi-phase investment spanning nearly three years from inception to completion. The site, an underutilized parcel located less than a mile from the University of Florida and directly across from UF Health Shands Hospital, had previously failed to transact due to pricing challenges. Through strategic positioning, the Matthews™ agents facilitated the land sale, supported development execution, and ultimately guided the asset to a successful disposition despite evolving market conditions.   Challenge The project encountered significant obstacles throughout its lifecycle. An extensive 18-month municipal entitlement process, coupled with construction delays, postponed the opening by four months, creating hesitation among investors who preferred stabilized, operating assets. Simultaneously, shifts in the 7 Brew corporate model toward lower-rent ground leases introduced pricing inconsistencies, making the subject property’s higher build-to-suit rent appear misaligned with newer market offerings. These factors contributed to investor uncertainty and increased scrutiny during the marketing phase.   Strategy The Matthews™ agents leveraged comprehensive, start-to-finish knowledge of the asset to reframe the investment narrative and address buyer concerns. Rather than focusing solely on rent comparisons, the strategy emphasized the superior lease structure, a 20-year absolute NNN lease with rare annual rent increases, offering a stronger hedge against inflation than typical 15-year leases with five-year bumps. Additionally, the financial strength of the franchisee, one of the largest 7 Brew operators in the country, was highlighted to reinforce income security. Drawing on established relationships, the Matthews™ agents also identified a qualified 1031 exchange buyer, enabling a seamless capital transition into a high-profile location.   Result Despite prolonged development timelines and shifting tenant trends, the agents successfully executed the disposition at 96% of the asking price to an all-cash 1031 exchange buyer. The transaction delivered a fully stabilized, long-term investment asset while meeting the developer’s exit objectives.   The outcome underscores Matthews™ agents’ ability to navigate entitlement challenges, adapt to evolving tenant models, and create certainty in complex net-lease transactions.

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Daniel Gonzalez

First Vice President & Associate Director

Image of How Matthews'™ Off-Market Strategy Delivered 100% of Asking Price in a Strategic Car Wash Acquisition Success Story

How Matthews'™ Off-Market Strategy Delivered 100% of Asking Price in a Strategic Car Wash Acquisition

The disposition of Clean as a Whistle, a high-performing full-service and express car wash in Leesburg, Florida, required a highly targeted and discreet approach. The Matthews™ agents facilitated the transaction under strict off-market conditions, leveraging a long-standing relationship with the owner to align timing, pricing, and buyer qualification. The assignment focused on achieving a premium valuation while maintaining full confidentiality throughout the process.   Challenge Clean as a Whistle presented a unique set of constraints that eliminated the viability of a traditional marketing process. The owner maintained a firm, non-negotiable asking price at the top of the market and required a strictly off-market execution to protect employee morale and ensure operational stability. Without the ability to publicly list the asset or create competitive bidding tension, the challenge centered on identifying a single, highly qualified buyer willing to meet a premium price without broader market validation.   Strategy The Matthews™ agents leveraged deep industry expertise and institutional relationships to identify a strategically aligned buyer. Building on a prior relationship with Link’s Car Wash, the agents recognized a compelling opportunity based on geographic proximity. With an existing location nearby, the acquisition represented a strategic move to consolidate market share and eliminate a key competitor. The opportunity was positioned not simply as an acquisition, but as a submarket control play, further supported by the asset’s strong performance and an attractive basis relative to replacement cost. This targeted narrative allowed the agents to justify the seller’s pricing expectations without exposing the asset to the open market.   Result The transaction closed as an all-cash deal at 100% of the asking price, achieving a valuation that exceeded typical market expectations. Completed on the final day of the year, the sale enabled the buyer to realize significant tax advantages while strengthening its market position in Leesburg.   This outcome demonstrates the Matthews™ agents’ ability to execute complex, off-market transactions by aligning seller requirements with strategic buyer objectives, ultimately delivering a seamless and highly efficient closing.

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Daniel Gonzalez

First Vice President & Associate Director

Image of How Matthews™ Expedited the Disposition of a Core Retail Asset Achieved Top-of-Market Pricing Success Story

How Matthews™ Expedited the Disposition of a Core Retail Asset Achieved Top-of-Market Pricing

The disposition of Raeford Road Center, a 14,164-square-foot, fully occupied retail strip center in Fayetteville, North Carolina, required precise execution under tight timing constraints. After previously assisting in the acquisition of the asset through a 1031 exchange, the Matthews™ agent was re-engaged to facilitate a rapid sale. With a total transaction value of $3,900,000, the assignment demanded a focused approach to secure a qualified buyer and close within an accelerated timeframe.   Challenge The primary challenge stemmed from the seller’s urgent need for liquidity, requiring the property to be sourced, marketed, and placed under contract within just three weeks. Compounding this pressure was a disconnect between the seller’s pricing expectations, based on the historically aggressive cap rate environment of 2021–2022, and the realities of a higher interest rate market. Achieving near-peak pricing under compressed timing required identifying a highly specific buyer profile willing to look beyond macroeconomic headwinds and recognize the intrinsic value of the asset.   Strategy The Matthews™ agent shifted from a broad marketing strategy to a highly targeted outreach focused on local 1031 exchange investors. The positioning centered on three core attributes: the property’s synergy with a high-traffic Walmart Neighborhood Market shadow anchor, its status as a newer construction with zero deferred maintenance, and the strength of the Fayetteville submarket. By emphasizing the asset’s stability, long-term tenant viability, and attractive yield relative to comparable investments, the Matthews™ agent effectively reframed the opportunity as a premium, turn-key acquisition. Leveraging an internal database, the Matthews™ agent identified buyers already familiar with the submarket, significantly accelerating the path to execution.   Result The targeted approach resulted in securing a local 1031 exchange buyer who fully understood the asset’s value proposition. The property ultimately sold for 98% of the asking price within the required timeframe, delivering immediate liquidity for the seller’s business needs. This outcome highlights the Matthews™ agent’s ability to adapt to shifting market dynamics, align pricing expectations with current conditions, and execute high-performance transactions through precise buyer targeting and local market expertise.

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Daniel Gonzalez

First Vice President & Associate Director

Image of How Matthews™ Facilitated the Sale of a Three-Site Walmart Portfolio Success Story

How Matthews™ Facilitated the Sale of a Three-Site Walmart Portfolio

Matthews™ agents facilitated the acquisition of a Walmart portfolio which included three properties located in Albany, GA, Hinesville, GA, and Clemson, SC. Representing the buyer, Matthews™ agents sourced and executed an all-cash transaction involving an institutional seller seeking to dispose of multiple assets in a single portfolio. The offering, which included an investment-grade tenant and a high price point, is notable given the scarcity of Walmart assets and the complexity associated with acquiring them. Within hours of identifying the opportunity through the seller’s in-house brokerage channel, the Matthews™ agents successfully connected the parties and drove the deal to a streamlined closing.   Challenge Walmart-leased properties are among the most difficult retail assets to acquire, as Walmart owns the majority of its real estate and frequently exercises rights of first refusal (ROFRs), limiting transaction opportunities. When assets do become available, sellers are often opportunistic and seek above-market pricing. In this case, the seller was highly motivated by timing due to exchange requirements, while the buyer remained focused on acquiring assets at market pricing.   The transaction was further complicated by varying ROFR timelines across multiple assets and the need to align two sophisticated institutional parties with differing priorities. Successfully navigating these dynamics required precise coordination, strong relationships, and advanced negotiation capabilities.   Strategy Once engaged in the portfolio opportunity, the Matthews™ agents immediately leveraged their network and proprietary database to identify a buyer with the financial strength and acquisition history to execute quickly. The agents structured a deal that balanced the seller’s urgency with the buyer’s pricing discipline. Continuous communication and responsiveness ensured that negotiations progressed efficiently, while careful management of ROFR timelines across all three assets minimized execution risk.   The Matthews™ agents emphasized the rarity of acquiring multiple Walmart assets in a single transaction and positioned the portfolio accordingly to maintain deal momentum. Their ability to align expectations, anticipate institutional concerns, and maintain a fast-moving process was critical in bringing both parties to agreement.   Result The agents closed the transaction within an accelerated timeline, an exceptional outcome given the institutional nature of both parties and the complexity introduced by multiple assets and ROFR considerations. The seller achieved a market price while meeting strict exchange deadlines. Concurrently, the buyer secured multiple Walmart assets in one transaction, expanding their holdings with investment-grade tenancy at pricing rarely achieved in such a competitive segment.   The transaction highlights the Matthews™ agents’ ability to navigate high-level negotiations while maintaining momentum from sourcing to close.

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Levi Veleanu

Associate