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Daniel Gonzalez

First Vice President & Associate Director | Single & Multi-Tenant Retail | Tampa, FL
Direct:+1 (305) 395-6972
Mobile:+1 (561) 767-5582
Email:daniel.gonzalez@matthews.com
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About Daniel

Daniel Gonzalez specializes in advisory consulting for the disposition and acquisition of single and multi-tenant properties across the country. Clients have recognized Daniel for his attention to detail and relentless work ethic. Marketing and property selection is business-critical in today’s evolving landscape, and Daniel leverages Matthews™ technology and provides the highest level of execution to his clients. Daniel has assisted owner-operators in structuring saleleasebacks, business transfers, and organized portfolio sales in order to maximize sale proceeds for his clients. His commitment to putting his client first and creating value results in long-lasting relationships throughout the industry and certainty of execution.


B.S., Biological Science
Florida State University


Professional Accomplishments
  • 2026 — Platform’s Choice Award – Matthews™
  • 2025 — Top Retail Deal – Tampa Bay Business Journal
  • 2025 – CRE Next Generation Award – ConnectCRE
  • 2024, 2025 – Chairman’s Award – Matthews™
  • 2022 — Social Impact Leader – Matthews™
  • 2022, 2023 —Sales Achievement Award – Matthews™
  • 2020 — Pacesetter Award – Matthews™

Affiliations & Memberships
  • Florida Real Estate Commission
  • License No. SL3463209 (FL)
  • International Council of Shopping Centers (ICSC)
  • National Association of Real Estate Investment Trusts (NAREIT)
  • Urban Land Institute (ULI)
Contact Daniel

Daniel Gonzalez in the Media

Grocer Wars: New Anchor Tenant Battle

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Matthews™ Receives CoStar Power Brokers Award for Top Q1 2026 Deals image

Matthews™ Receives CoStar Power Brokers Award for Top Q1 2026 Deals

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Walmart expansion blog image post

Walmart’s Expansion Strategy May Be Telling Us Where Retail Real Estate Is Headed Next

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Matthews™ Completes All-Cash Sale of $30M Walmart Portfolio in GA and SC image

Matthews™ Completes All-Cash Sale of $30M Walmart Portfolio in GA and SC

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Case Studies

Image of How Matthews™ Repositioned Seminole Orange Plaza to Attract Long-Term Investment Demand Success Story

How Matthews™ Repositioned Seminole Orange Plaza to Attract Long-Term Investment Demand

Matthews™ successfully facilitated the sale of Seminole Orange Plaza in Loxahatchee, Florida, despite multiple complications involving tenant rent scrutiny, deferred maintenance, and an impending loan maturity. By carefully managing buyer concerns and maintaining momentum throughout escrow, the transaction reached a successful closing while preserving strong pricing for the seller.   Challenge Investor hesitation emerged early due to Walgreens’ above-market rental structure and the long series of one-year renewal options attached to the lease. During due diligence, additional complications surfaced when inspections uncovered substantial deferred maintenance issues affecting both the roof and several tenant suites. At the same time, the seller faced mounting pressure to close quickly before an upcoming loan maturity deadline, while buyers grew increasingly cautious about relying on post-closing repair commitments that could jeopardize their 1031 exchange timelines.   Strategy To strengthen investor confidence, the Matthews™ agents focused on the center’s critical role within the surrounding community, emphasizing that the property and neighboring Publix anchor the primary retail corridor serving the greater Loxahatchee area. Rather than positioning the deal solely around current rents, the agents highlighted the long-term strength of the Walgreens tenancy, the stability of the income stream, and the area’s continued population growth. To resolve repair-related concerns without delaying closing, the Matthews™ agents implemented a tailored escrow holdback structure that protected the buyer while allowing the seller to complete maintenance obligations after the transaction closed.   Result The transaction ultimately closed at 98% of the original asking price, demonstrating the Matthews™ agents’ ability to preserve value despite significant market objections. The seller successfully avoided complications tied to the maturing loan, while the buyer completed a seamless 1031 exchange into a stabilized retail investment with long-term upside. The escrow holdback arrangement also ensured deferred maintenance items were resolved efficiently, creating confidence on both sides of the transaction and allowing the deal to move forward without disruption.

Image of Daniel Gonzalez Author

Daniel Gonzalez

First Vice President & Associate Director

Image of How Matthews™ Positioned a 7-Eleven in Tampa for a Premium Year-End Exit Success Story

How Matthews™ Positioned a 7-Eleven in Tampa for a Premium Year-End Exit

Matthews™ facilitated the sale of a 7-Eleven property in Tampa, Florida, overcoming market timing challenges and premium pricing expectations. Through strategic positioning and targeted investor outreach, the transaction ultimately attracted a competitive pool of buyers and achieved a near full-price closing.   Challenge The primary challenge involved achieving above-market pricing on an asset that had already been acquired aggressively by the seller. Early marketing efforts also faced timing difficulties, as the property launched mid-year rather than during the final quarter when 1031 exchange and bonus depreciation buyers are typically most active. In addition, the Matthews™ agents needed to justify the premium valuation in a market highly sensitive to cap rate fluctuations and pricing compression.   Strategy The Matthews™ agents reframed the opportunity by focusing on the property’s long-term intrinsic value and tax advantages rather than solely on yield. The marketing strategy highlighted the return of bonus depreciation and the ability for buyers to utilize accelerated depreciation against other real estate income. The agents also emphasized the property’s below-market rent structure for a near-new 7-Eleven building, positioning the asset as a secure long-term investment with strong residual value. Leveraging their Tampa market expertise, the Matthews™ agents generated consistent interest throughout the year and built momentum leading into year-end demand.   Result Ultimately, the agents successfully generated a competitive bidding environment as year-end tax deadlines approached, generating multiple offers from motivated investors. The property sold to an all-cash 1031 exchange buyer who recognized the value of the tax benefits and long-term real estate fundamentals. This transaction closed near the original asking price, delivering the premium execution the seller required while ensuring a smooth and certain closing process.

Image of Daniel Gonzalez Author

Daniel Gonzalez

First Vice President & Associate Director

Image of How Matthews™ Transformed a Dark Retail Asset into a Strategic Investment Opportunity Success Story

How Matthews™ Transformed a Dark Retail Asset into a Strategic Investment Opportunity

Matthews™ facilitated the sale of the Dark Family Dollar property in Clearwater, Florida, navigating the challenges associated with a vacant retail asset backed by an active corporate lease guarantee. Despite the store going dark shortly after hitting the market, the transaction attracted an out-of-market investor seeking long-term redevelopment potential supported by remaining lease income.   Challenge The transaction faced several significant hurdles that altered the property’s risk profile during the deal process. The Family Dollar location became vacant immediately after listing, creating investor concerns around owning a non-operating retail asset and making financing more difficult, as lenders are often cautious with dark properties. Additional complications arose when Dollar Tree and Family Dollar underwent a corporate rebranding initiative during escrow, raising concerns about the continuity of the underlying credit guarantee and the property’s financeability.   Strategy Matthews™ repositioned the opportunity by emphasizing the strength of the underlying real estate and remaining corporate-backed cash flow rather than the temporary vacancy. The agents highlighted the property’s prime Highway 19 location in Clearwater and marketed the building as a strong adaptive reuse opportunity with long-term redevelopment potential. The strategy focused on targeting sophisticated out-of-market investors while confirming the Dollar Tree corporate guarantee remained intact throughout the rebranding process to preserve lender confidence.   Result Through persistent marketing and strategic buyer outreach, Matthews™ successfully closed the transaction with a New York-based investor aligned with the property’s long-term vision. The deal achieved strong pricing relative to the risks associated with the dark store status while remaining financeable due to the preserved investment-grade guarantee. The seller successfully disposed of a challenging asset, while the buyer secured a high-growth location with immediate cash f low and future redevelopment upside.

Image of Daniel Gonzalez Author

Daniel Gonzalez

First Vice President & Associate Director

Image of How Matthews™ Created Competitive Momentum to Close a Valvoline at Full List Price Success Story

How Matthews™ Created Competitive Momentum to Close a Valvoline at Full List Price

Matthews™ facilitated the sale of a Valvoline property in Columbia, South Carolina, overcoming investor concerns surrounding the absence of store sales reporting. Despite early pricing pressure and a disrupted escrow process, the transaction ultimately secured a strong all-cash buyer at full list price.   Challenge The transaction faced several obstacles common within the QSR and automotive retail sector. Because the tenant did not report store sales, some investors questioned the strength of the location and attempted to negotiate below market pricing. The process became more challenging when the original buyer exited escrow to pursue another exchange opportunity, requiring the agents to quickly re-engage backup buyers without sacrificing deal momentum or pricing leverage.   Strategy The Matthews™ agents shifted the investment narrative toward the long-term strength of the real estate and surrounding infrastructure growth. The agents emphasized a major road expansion project directly in front of the property, highlighting the potential for increased traffic and future demand. To offset the lack of sales reporting, the marketing strategy focused on the tenant’s history of multiple lease extensions at the site as evidence of long-term operational success. After the initial buyer withdrew, the Matthews™ agents leveraged competitive urgency by re-engaging a previous bidder who was motivated not to lose the opportunity a second time.   Result Through strategic deal management and competitive positioning, the Matthews™ agents successfully secured a full list price offer from the returning buyer. The transaction closed as an all-cash sale with an expedited timeline, eliminating financing contingencies and providing certainty through closing. The successful outcome demonstrated the Matthews™ agents’ ability to overcome limited tenant reporting by emphasizing market fundamentals, infrastructure growth, and buyer competition.

Image of Daniel Gonzalez Author

Daniel Gonzalez

First Vice President & Associate Director

Image of How Matthews'™ Strategic Positioning Led to the Rapid Disposition of a 3-Property Retail Portfolio in Arkansas Success Story

How Matthews'™ Strategic Positioning Led to the Rapid Disposition of a 3-Property Retail Portfolio in Arkansas

A three-property portfolio of Family Dollar assets located throughout Arkansas was brought to market under urgent circumstances, requiring a swift and strategic disposition. The Matthews™ agents were engaged to facilitate the sale, aligning pricing, buyer targeting, and execution speed to meet the developer’s immediate liquidity needs while navigating evolving market conditions.   Challenge The assignment involved a three-property portfolio of Family Dollar assets located throughout Arkansas. The developer faced a pressing need for immediate liquidity to pay off existing debt, requiring a swift and certain execution. However, the timing of the sale presented a significant hurdle. Just as the properties were brought to market, Dollar Tree announced the divestiture of the Family Dollar brand. This shift meant the lease guarantees were no longer backed by Dollar Tree’s investment-grade credit, but rather by Family Dollar’s private credit. This change in credit quality intimidated many traditional net-lease investors and fundamentally altered the exit expectations and valuation of the assets.   Strategy Recognizing that the credit downgrade would be the primary concern for the market, the agents developed a strategy focused on aggressive pricing and transparent market education. They advised the client to price the portfolio competitively, factoring in the shift from investment-grade to private credit to ensure the properties stood out in a crowded market. While the developer was initially hesitant about the adjusted valuation, real-time market data was used to demonstrate that this was the only viable path to achieving the client’s goal of a rapid closing. By leveraging a reputation as specialists in the dollar store sector, which led to the initial referral from an outside broker, the Matthews™ agents instilled confidence in the pricing strategy.   Result By utilizing the Matthews™ specialized marketing platform and deep database of private equity and 1031 exchange buyers, the agents identified one of the few active buyers specifically seeking higher-yield opportunities in the dollar store space. The strategy proved successful as the entire three-property portfolio was sold to a single buyer. This consolidated sale streamlined the closing process and met the developer’s urgent timeline for liquidity.   Despite the credit challenges, the Matthews™ agents facilitated a successful exit that satisfied the client’s debt obligations and demonstrated the effectiveness of market-driven pricing.

Image of Daniel Gonzalez Author

Daniel Gonzalez

First Vice President & Associate Director

Image of How Matthews™ Used Strategic Value-Add Positioning to Deliver 98% of List Price for a Multi-Tenant Retail Center Success Story

How Matthews™ Used Strategic Value-Add Positioning to Deliver 98% of List Price for a Multi-Tenant Retail Center

Knightboxx Village, a 21,450-square-foot shopping center in Jacksonville, Florida, featuring an adjacent Walgreens, was brought to market for $6,650,000 following the execution of a completed value-add strategy by ownership. The Matthews™ agent was engaged to facilitate the disposition, positioning the asset to attract buyers who could recognize both its in-place performance and its future upside potential, while enabling the seller to redeploy capital into assets closer to home.   Challenge This asset presented a complex narrative for potential investors. The owners had already executed their initial value-add business plan and were looking to liquidate to reinvest in assets closer to home. However, the timing of the sale coincided with Walgreens transitioning to private credit, losing its investment-grade status. This shift created significant market trepidation regarding the long-term viability of the anchor tenant. Furthermore, the property featured a mix of legacy gross leases and below-market rents, requiring a buyer who could look past the immediate credit concerns to see the underlying real estate value.   Strategy To overcome investor hesitation, the Matthews™ agent reframed the Walgreens credit situation as a significant “hidden” value-add opportunity rather than a risk. By highlighting that Walgreens was paying just $14.00 per square foot, well below the market average of $22.00 to $30.00 per square foot, the agent positioned a potential vacancy as a lucrative redevelopment or re-tenanting play that would substantially increase the property’s basis. Simultaneously, the Matthews™ agent emphasized the immediate upside within the strip center. The strategy focused on the Net Operating Income (NOI) growth potential through converting remaining legacy gross leases to triple net (NNN) and marking expiring below-market rents to current market rates. By creating a competitive bidding environment that targeted high-intent capital, the Matthews™ agent identified a buyer who valued long-term intrinsic real estate over short-term credit fluctuations.   Result The marketing campaign successfully generated a highly competitive process, ultimately securing a 1031 exchange buyer group out of New York and California. This buyer recognized the long-term security of the location and the substantial upside in the rent roll. The Matthews™ agent facilitated a smooth transaction, closing the deal at 98% of the list price. The sale allowed the owners to successfully exit their position after maximizing their phase of the project, while the buyer secured a high-performing asset with multiple avenues for future revenue growth.

Image of Daniel Gonzalez Author

Daniel Gonzalez

First Vice President & Associate Director