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Jake Lurie

First Vice President & Associate Director | Net Lease Retail | Tampa, FL
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About Jake

Jake Lurie is a top-producing investment sales agent at Matthews™, specializing in the disposition and acquisition of single-tenant net lease (STNL), multi-tenant retail, and M&A-driven real estate across Florida’s West Coast. Recognized as a top 10 producer at Matthews™ in 2024 and 2025, Jake brings a track record of results-oriented performance and deep market expertise to every deal.


Prior to joining Matthews™, Jake worked as a Leveraged Finance Credit Risk Analyst at UBS Bank in New York City. During his time, Jake assisted in underwriting billion-dollar commercial loans to large corporate entities, in which he gained a strong foundation in finance. By utilizing his risk management experience, Jake prides himself on communicating the upsides and downsides related to his client’s commercial real estate investment decisions.


B.S., Business Administration, Finance, Minor in Real Estate
University of Florida, Magna Cum Laude


Professional Accomplishments
  • 2026 – Net Lease Influencer – Globe St
  • 2025, 2026 – Crexi Platinum Broker Award
  • 2024, 2025 – Top 10 Producing Agent – Matthews™
  • 2024, 2025 – Circle of Excellence – Matthews™
  • 2023 CSR Social Impact Leader – Matthews™
  • 2022 Pacesetter Award – Matthews™

Affiliations & Memberships
  • Florida Real Estate Commission
  • License No. SL3510801 (FL)
Contact Jake

Featured Listings

Affiliated Agents

Jake Lurie in the Media

An Underutilized Tax Benefit Most CRE Investors Overlook

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Matthews™ Industrial Closing Named Sale/Acquisition of the Year by CoStar image

Matthews™ Industrial Closing Named Sale/Acquisition of the Year by CoStar

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Matthews™ Agents Named Crexi 2026 Platinum Award Winners image

Matthews™ Agents Named Crexi 2026 Platinum Award Winners

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Matthews™ Completes $30 Million Sale of Industrial Flex Portfolio in Florida image

Matthews™ Completes $30 Million Sale of Industrial Flex Portfolio in Florida

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Case Studies

Image of How Matthews™ Created Competitive Momentum to Close a Valvoline at Full List Price Success Story

How Matthews™ Created Competitive Momentum to Close a Valvoline at Full List Price

Matthews™ facilitated the sale of a Valvoline property in Columbia, South Carolina, overcoming investor concerns surrounding the absence of store sales reporting. Despite early pricing pressure and a disrupted escrow process, the transaction ultimately secured a strong all-cash buyer at full list price.   Challenge The transaction faced several obstacles common within the QSR and automotive retail sector. Because the tenant did not report store sales, some investors questioned the strength of the location and attempted to negotiate below market pricing. The process became more challenging when the original buyer exited escrow to pursue another exchange opportunity, requiring the agents to quickly re-engage backup buyers without sacrificing deal momentum or pricing leverage.   Strategy The Matthews™ agents shifted the investment narrative toward the long-term strength of the real estate and surrounding infrastructure growth. The agents emphasized a major road expansion project directly in front of the property, highlighting the potential for increased traffic and future demand. To offset the lack of sales reporting, the marketing strategy focused on the tenant’s history of multiple lease extensions at the site as evidence of long-term operational success. After the initial buyer withdrew, the Matthews™ agents leveraged competitive urgency by re-engaging a previous bidder who was motivated not to lose the opportunity a second time.   Result Through strategic deal management and competitive positioning, the Matthews™ agents successfully secured a full list price offer from the returning buyer. The transaction closed as an all-cash sale with an expedited timeline, eliminating financing contingencies and providing certainty through closing. The successful outcome demonstrated the Matthews™ agents’ ability to overcome limited tenant reporting by emphasizing market fundamentals, infrastructure growth, and buyer competition.

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Daniel Gonzalez

First Vice President & Associate Director

Image of How Matthews'™ Off-Market Strategy Delivered 100% of Asking Price in a Strategic Car Wash Acquisition Success Story

How Matthews'™ Off-Market Strategy Delivered 100% of Asking Price in a Strategic Car Wash Acquisition

The disposition of Clean as a Whistle, a high-performing full-service and express car wash in Leesburg, Florida, required a highly targeted and discreet approach. The Matthews™ agents facilitated the transaction under strict off-market conditions, leveraging a long-standing relationship with the owner to align timing, pricing, and buyer qualification. The assignment focused on achieving a premium valuation while maintaining full confidentiality throughout the process.   Challenge Clean as a Whistle presented a unique set of constraints that eliminated the viability of a traditional marketing process. The owner maintained a firm, non-negotiable asking price at the top of the market and required a strictly off-market execution to protect employee morale and ensure operational stability. Without the ability to publicly list the asset or create competitive bidding tension, the challenge centered on identifying a single, highly qualified buyer willing to meet a premium price without broader market validation.   Strategy The Matthews™ agents leveraged deep industry expertise and institutional relationships to identify a strategically aligned buyer. Building on a prior relationship with Link’s Car Wash, the agents recognized a compelling opportunity based on geographic proximity. With an existing location nearby, the acquisition represented a strategic move to consolidate market share and eliminate a key competitor. The opportunity was positioned not simply as an acquisition, but as a submarket control play, further supported by the asset’s strong performance and an attractive basis relative to replacement cost. This targeted narrative allowed the agents to justify the seller’s pricing expectations without exposing the asset to the open market.   Result The transaction closed as an all-cash deal at 100% of the asking price, achieving a valuation that exceeded typical market expectations. Completed on the final day of the year, the sale enabled the buyer to realize significant tax advantages while strengthening its market position in Leesburg.   This outcome demonstrates the Matthews™ agents’ ability to execute complex, off-market transactions by aligning seller requirements with strategic buyer objectives, ultimately delivering a seamless and highly efficient closing.

Image of Daniel Gonzalez Author

Daniel Gonzalez

First Vice President & Associate Director

Image of How Matthews™ Transformed Competitive Market Interest into a $30M Premium Industrial Closing in the Southeast Success Story

How Matthews™ Transformed Competitive Market Interest into a $30M Premium Industrial Closing in the Southeast

Matthews™ successfully facilitated the $30 million sale of 6150-6481 Metroplex Dr in Fort Myers, Florida. The Class A industrial and retail assets, widely recognized across the Southwest Florida market, attracted significant investor interest due to their high-credit tenancy and premier construction quality.   Through a highly competitive process that generated more than 12 offers from across the country, the Matthews™ agents exclusively represented the seller’s trust in the disposition of the estate’s holdings.   Challenge The assignment required navigating a complex trust structure following the original owner’s passing. The trustees interviewed multiple brokerage firms before awarding the exclusive listing to Matthews™, seeking a group capable of maximizing value while managing legal and procedural requirements with precision.   Competition was intense from the outset. Prior to the official listing, several direct off-market offers had already surfaced, and at least six brokerage firms were competing for the opportunity. Additionally, the Southwest Florida industrial market remains one of the most competitive in the country, particularly for Class A product with strong tenancy.   Another key challenge involved mitigating transactional risk. Large industrial deals often face unexpected diligence hurdles, and the trustees required certainty of execution with an expedited closing timeline before year-end in order to facilitate estate distribution.   Strategy In order to generate maximum competitive tension, the Matthews™ agents implemented a structured marketing process. They leveraged Matthews’™ national shared database to source qualified buyers from across the country, generating over 12 competitive offers. A formal best-and-final round was conducted with more than four highly-qualified groups. Buyer interviews were held to assess certainty of close, experience, and financial strength.   To further amplify competition, coordinated group property tours were organized, intentionally allowing prospective buyers to see the level of interest firsthand. This strategic transparency heightened urgency and strengthened negotiating leverage.   Drawing on experience that includes over 100 industrial transactions closed in the past five years, one of the agents guided the process with a proactive risk-mitigation approach. A significant portion of the buyer’s due diligence was executed prior to going under contract, allowing potential speed-bumps to be identified and resolved early. This pre-navigation reduced transactional friction and provided confidence to the trustees.   The competitive environment was strategically harnessed to push pricing higher and improve terms. The selected buyer significantly increased their original offer and agreed to shorten the due diligence timeline, ensuring a year-end closing aligned with the estate’s objectives.   Result The property closed at $30 million, a premium value in one of Florida’s most competitive industrial markets. The agents successfully achieved the trustees primary objectives of maximizing price, securing improved contractual terms, and executing within a targeted timeline to facilitate estate distribution.   The buyer secured a highly-attractive, value-add industrial asset in an ultra-competitive market, adding to a growing portfolio of similar properties.   Through strategic oversight and disciplined execution, Matthews™ transformed widespread market interest into maximum value and certainty for the trustees.

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Nick Watson

First Vice President & Associate Director